Stella Artois

http://www.stellaartois.com/hedgefund/recyclage-de-luxe.html

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ABinBev is promoting Belgian beer Stella Artois with Recyclage de Luxe, their recycling policy, in a UK print and outdoor advertising campaign using photography by Nick Clements and design by Cristiana Couceiro. Reducing, recycling and proper waste disposal are a key part of the Stella Artois global business strategy. The advertising campaign promotes cans made of 50% recycled aluminium, bottles made of 75% recycled glass, with corrugated packs, paper and cardboard point of sales material made from 100% recycled paper. The campaign is associated with the Hedges project, in which every 18 x 284ml pack purchased results in a tree being planted by Stella Artois, supported by The Tree Council and the National Hedge Laying Society.

Link: http://theinspirationroom.com/daily/2009/stella-artois-recyclage-de-luxe/comment-page-1/?replytocom=170585

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Links:

http://www.stellaartois.com/hedgefund/recyclage-de-luxe.html

http://theinspirationroom.com/daily/2009/stella-artois-recyclage-de-luxe/comment-page-1/?replytocom=170585

http://twitter.com/juliuswiedemann >> http://yfrog.com/13is0j

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